464 days ago by Pole Position Raceway
Indoor go kart racing is coming the Marketplace Mall in Rochester New York.
The Marketplace Mall in Rochester, New York Will Soon Be Home to Pole Position Raceway
Pole Position Raceway, America’s leading chain of state-of-the-art indoor motorsports entertainment facilities – with the fastest electric go karts on the east coast – announced that it is bringing its unique and exciting racing experience to The Marketplace Mall, located at One Miracle Mile Drive in Rochester, this winter. Owned by husband and wife franchisees, Eyal Farage and Karen Davis-Farage, operators of Pole Position Raceway locations in Jersey City, NJ, at Destiny USA in Syracuse, NY and newly opened at Walden Galleria in Buffalo, NY, this new facility will add 40 jobs to the local economy.
Located in the southwest section of the mall, formerly occupied by Bon-Ton, Pole Position Raceway’s 52,000 square foot facility boasts one quarter-mile track and the latest in high-performance, all-electric, indoor karts capable of speeds up to 45 MPH. Pole Position Raceway features adult karts for racers who are at least 58 inches tall and separate junior karts for kids who are at least 48 inches tall. Best of all, the karts use electric technology, so there are no fumes – they are clean and green.
“We are pleased to announce our fifth Pole Position Raceway location coming to The Marketplace Mall in Rochester,” said Karen Davis-Farage, president and co-owner of the Pole Position Raceway franchise. “Indoor karting is one of the fastest growing forms of family entertainment in the country. We look forward to offering our authentic and exhilarating race experience as another reason people come to the mall, or as a fun activity they can do while they are here. We are excited to add the Rochester area to our expanding family of kart tracks.”
Pole Position Raceway offers a variety of options to suit the needs of all racers – from families, to die hard karting enthusiasts. Its “Arrive & Drive” racing is for those visiting the mall that enter a queue to race against others. Pre-Scheduled Racing events are for groups of 10+ and include the Pole Position Challenge, Grand Prix or Super Pole which are 2, 3 or 4 race events culminating with racers receiving 1st, 2nd & 3rd place medals at the Winners’ Circle. In addition to side-by-side race action, Pole Position Raceway also features authentic racing memorabilia, arcade games, concessions and V.I.P spaces for private parties, personal celebrations, corporate events and fundraisers.
“The addition of Pole Position Raceway is an exciting complement to the retail and entertainment spaces we want to achieve, as we continue to move forward with our redevelopment plans at The Marketplace Mall. We look forward to the vitality and fun the raceway will bring to the mall and the area,” said Mike Wilmot, General Manager at The Marketplace Mall.
Pole Position Raceway is the second store to be announced for the redevelopment of the southwest section of the mall, including the former Bon-Ton space. Field & Stream announced its first location in upstate New York in January 2014. The redevelopment will bring two to three new retail and entertainment concepts, in addition to three to four new restaurants. Additional announcements are expected to be made in the coming weeks.
"We are extremely excited to be expanding further into New York State," said Ken Faught, president and co-founder of P2R Karting, Inc., the franchise company for the Pole Position Raceway chain of indoor kart tracks. "We are going to provide those in the Rochester area with a unique form of entertainment that continues to rank as one of the top entertainment activities for families. Karen and Eyal Farage are experienced franchisees with a successful track record. I have no doubt that they will build a beautiful, state-of-the-art facility that will be among the best in the family friendly sport of indoor karting. This location is also special to me because my wife Amy was born in Rochester, so it's has extra meaning to our family."
Committed to supporting the communities it serves, Pole Position Raceway’s give-back charter, CAReS – which stands for Cancer, Alzheimer’s, Recovery and thoSe in need – partners with local charities on fundraising initiatives year-round. The company looks forward to working with and raising funds for the many great charitable causes in and around Rochester.
Featured on Good Morning America, FOX & Friends, TLC’s Cake Boss, Nickelodeon’s Victorious, Good Day New York and more, Pole Position Raceway has hosted private and corporate events for hundreds of companies including Bank of America, Verizon, Toyota, Infosys, DeWalt, Trump Resorts, Price Waterhouse, Target, Coca-Cola, Budweiser, Pfizer and Microsoft and celebrities including Mark Sanchez, Alicia Keys, Ice T, Robin Roberts, 50 Cent and many more.
Pole Position Raceway currently has 11 locations nationwide, including Buffalo, NY, Corona, CA, Dallas, TX, Houston, TX, Jersey City, NJ, Las Vegas, NV, Murrieta, CA, Oklahoma City, OK, St. Louis, MO, Summerlin, NV, Syracuse, NY – and coming soon to Savannah, GA, Farmingdale, NY (Long Island) and Rochester, NY.
About The Marketplace Mall
The Marketplace Mall is located on the corner of Jefferson Rd and Hylan Dr in the town of Henrietta, New York. The Marketplace opened in 1982 and currently has 1.1 million square feet of retail space. Marketplace has more than 140 variety stores, including four department stores along with the largest concentration of stores targeting women, tweens and teens. The Marketplace Mall is owned by Wilmorite, a leading commercial real estate development and management company. For more information, visit www.themarketplacemall.com